I’m Michael
Content Strategy
Great stories make great content. But without the right channels to reach an audience, even the finest of brand stories go undiscovered.
I can help.
With a background in content optimization, strategic editorial planning, social media measurement, influencer partnerships, and community growth.
Broadcast & Video
10+ Years in the broadcast and video production industry.
From producer-directing to production management, my focus is always the same—tight stories and clean production lines, while having an absolute blast along the way. Content should be fun, so infuse yours with some!
Creative Copy
Audiences are always evolving, and copy has evolved with them.
Understand your audience then cut to the chase with clear language, SEO-optimized structure, and relevant keyword research.
Photography & Web
So you’ve got the killer copy, the content strategy, some nifty videos, good to go, right? Wrong! Create a suite of arresting, consistent stills for your brand with either curated image research or photography.
As a freelance photographer, I capture events, products, and portraits.
Featured Client
Ocean Wise
Role: Creative Producer, Production Manager
Work: Producing ocean conservation films, working with the director to develop a content strategy and deliver new paths to attract audiences to the brand.
Delivered with Ocean News, a new QTA social strand I created which gained 400,000 impressions in as many months.
Our department also acted as an internal agency, where we worked to fulfill content requests and deliver everything from fundraising films to photoshoots.
Here are some people i’ve been lucky to work with
Nice Things That People Say
Dedicated & Professional
He is one of the most dedicated and professional colleagues I have had the privilege to work with...Michael is a compassionate advisor to staff, he is creative in content design and disciplined in time management and product delivery. The global engagement with Ocean Wise in the past months is due in no small part to his leadership
Relentless
Michael is a multi-talented content strategist with an exceptional eye for detail. He is able to execute excellent deliverables under high pressure, tight deadlines & challenging budgets. Michael has top-level negotiating skills and is relentless in his pursuit of original and innovative content.
Fantastic Problem Solver
Michael is an absolute pleasure to work with. He is highly organized, motivated and dedicated. His organization right from the beginning of a project enables it to run smoothly and he is a fantastic problem solver. Michael is a creative thinker, and it always feels like a collaborative process when we work together. He truly gets the best out of people, and his determination pushes the boundaries, enabling him to produce the best possible outcome when working on a project.
I’ve been around the block
10+ Years Industry Experience
I’m a Scotsman with Seychellois in his blood, and after five years of working between London and Edinburgh, I decided to up and leave it all for a wee adventure.
Adventure brought me to Vancouver, and passion keeps me here. Some things I really care about: ocean conservation, architecture, travel, design, and dinosaurs.
I also really care about creating great work with friendly people, so let’s talk.
Fancy a Wee Chat?
Use this here form to get in touch, and we can have a natter about great content, fab storytelling, or even the best Ru Paul contestant. I am open to all of the above.